SEO is an acronym for Search engine optimization or search engine optimizer. SEO can potentially improve the website and save time. All the major search engines like Google, Yahoo, and Bing, etc. have primary search results where web pages and the other listings are shown and ranked based on what the search engine considers relevant to the users. SEO increases the organic search rankings. Some of the SEO techniques are:
Ø Inbound links
Ø Collective content of the domain
Ø Page content
Ø Usage of keywords
Ø Website architecture
Ø HTML structure
Phoenix SEO Company focuses on getting your site to the number one position, and it will lead your site to more leads, clients, and exposure. There are 55 must know tricks for SEO that are well explained in the www.entrepreneur.com/article/309120 website. SEO does not only focus on getting the keywords right. SEO focuses on each part of the website. SEO accounts for almost 30% of the site traffic of E-commerce. SEO helps in the growth and customer acquisitions in the E-commerce sites.
The search engines deploy spiders that crawl through the websites, and they index their contents. The central part of SEO is the website architecture. The sections of the site must be easy to be found and understood. Otherwise, the crawlers will not concentrate on the content of the website. If you punch in a keyword in Google, for instance, it will return the most relevant results. The rankings are determined by various factors both On-page and Off-page. The algorithms used for searching take complex factors and indices into consideration.
On-Page SEO Contents
Ø Duplicate content:
Plagiarism is not encouraged by Google, and the product descriptions that are borrowed from the manufacturer will cripple the raking of the website. There will be penalties on the website that copy the content partially or wholly from the other sites may be from the same or different domains.
Ø Blocking Search engines
Pages with tags like Noindex and robots.txt files will not be crawled upon by the Google and other search engines. These tags must be removed other it will lead to the blocking of the website.
Ø Internal linking
The relevant pages of the website should be linked so that it should be accessible to the users and search engines.
Ø Body content
The web pages mostly contain the primary keyword with almost 300 words. Less number of characters will lead to a thin content penalty.
Ø Title tags
The title tag is the most important and must consist of a brand name and primary keyword separated by comma or colon or pipe.
Ø Header tags
Header tags label the sections and tag should include the primary word followed by the keyword contained header tag.
Primary keyword conveys the purpose of the page to the search engine.
Ø Unnatural links
Links that exploit the search engines are penalized. Manipulative links and exchanges are well caught by the Algorithms these days.
Ø Social media
URL’s presence on the social media attracts the notice of search engines thereby increasing the ranking. Pages most shared attract more customers and sales are increased.
Links from the authoritative domains are valuable. Backlinks are like votes of popularity and are highly valued.